Story and evidence brief
Identify what is new, what supports the factual claims, who can speak on the record and when the information may be released.
Press & communications · Commercial service
PR & media
Give the media a clear, supportable story.
Bring the announcement, supporting evidence and timing. We help scope the press materials and outreach work, while keeping independent editorial decisions separate from any paid placement.
Request a scoped quote anthony@election.orgCustom quote. Availability and deliverables confirmed before work begins.
What we scope togetherA media-work scope with clear deliverables and honest placement terms.
The working brief
What your quote should cover.
Confirm what is included, what is not and who approves it.
Press-material scope
Confirm whether releases, fact sheets, media assets, spokesperson preparation and revisions are included.
Outreach plan
Agree the outlet categories, outreach work, approval owner and reporting. A proposed outlet is not a guaranteed editorial booking.
Placement transparency
Distinguish earned outreach from paid or sponsored placement. Availability, labeling, terms and fees require explicit confirmation.
From inquiry to scope
A clear path forward.
Establish the story
Provide the news and the evidence behind it, plus the authorized spokesperson and timing.
Agree the work
Specify materials, revisions, outreach and any separately identified sponsored-placement terms.
Report the response
Separate outreach activity, replies and actual publications without counting a pitch as coverage.
Before you commit
Your questions, answered.
Can you guarantee earned media coverage?
No. Independent editors decide whether and how to cover a story. A paid or sponsored placement, if available, is a separate arrangement with explicit terms and labeling.
Is a press release the same as a news article?
No. A press release is material supplied by an organization. Independent reporting, release distribution and sponsored content are different outputs and should be described separately.
What should a useful PR report contain?
Agree the measures before work begins: materials produced, outreach undertaken, responses and verified publication links where they exist. Do not treat estimated impressions or pitches as proof of readership.
Your next step
Let’s scope the right work.
Tell Anthony what you need, your timeline and what is ready. Pricing and availability are confirmed in a written quote.
Email Anthony anthony@election.orgKeep credentials, contact lists and sensitive evidence out of your initial email.
Related work
Explore your next step.
The public record is not for sale.
These are commercial services, separate from Election.org’s nonpartisan public record. Payment never buys favorable coverage, a ranking, a hidden correction or a change to political facts.
Public-record corrections are always free →